Wednesday, May 23, 2007

Best Deal

We all purchase commodities, and for some of those we prefer to have the best deal possible. Typically these kind of commodities are expensive commodities (again definition of expensive changes from person to person), which we buy once in a while or may be once in life time. As a human nature, once wants best deal atleast for these kind of commodities. (Best deal might least price with best quality, best post sales service etc or a combination of these).

At times we ourself don't know or don't understand how to define best deal. We might consider few factors (factors defining the best deal) while making a decision, which actually might not be the factors for the best deal provided we knew or have considered other factors, or else even if we wanted to consider other factors we might not have sufficient information about other factor which could have helped in our deal decision.

For example, suppose I want to buy an 160GB 2.5" external hard disk. The factors that I would consider
  • Price
  • User reviews
  • Warranty (is warranty covered all over the world, duration of warranty etc)
  • Post sales support
  • Compatibility (with laptop/PC etc)
  • Time (is the best period of buy or should I wait few more days)
  • Companies/Brands/Models
  • Ease of use
  • etc

So depending on person, different factors might have different weightage. I personally would give higher weightage to Brand, Price, Warranty, Time, with first having highest weightage.

So if someone can help me to educate on a particular product then it would be of great help. For certain products there are sites which provide such kind of information, but more often than not they don't cover all the factors, mostly it is the price comparison that is done, moreover they don't cover whole range of products. So if a site is made where you can define the factors that you want to consider and the weightage can be assigned to each factor and depending on that the site does some kind of optimization to find the product, I guess this kind of site would be a big success and will be of great help.

In today's world, the key to success is product differentiation and customization with prodviding highest value to the customers.

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